Design

the story

of Food

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About Us

Welcome to Foodplus, where we turn great food into ​engaging stories. We highlight each product’s uniqueness, ​making it memorable and resonant. Experience the power of ​storytelling with every bite. Welcome to Foodplus, where ​every bite tells a story.

Our Brands

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Simply Green Salad: A Journey to Freedom Through Discipline

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Purpose

At Simply Green Salad, we believe that true freedom comes from the choices we make every day, especially in what we eat. Our mission is ​to inspire people to achieve health and vitality through mindful eating, offering salads that fuel a better, more energized life.

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Hook

Imagine a world where every meal you choose gives you the freedom to live fully. Simply Green Salad was born from the idea that eating ​well isn't about sacrifice—it's about unlocking your potential.

03​

Tension

In a fast-paced world, it's easy to settle for convenient, unhealthy choices that drain your energy and leave you feeling sluggish. With so ​many options, how do we prioritize what truly benefits our health and well-being without feeling restricted?

04​

In​sight

We realized that healthy eating doesn't have to be complicated or dull. With Simply Green Salad, each meal is a simple, deliberate choice—a ​step toward greater energy, discipline, and freedom. Our salads are crafted with fresh, wholesome ingredients that nourish both body and ​mind, making healthy eating both accessible and enjoyable.

05​

Re​solution

By choosing Simply Green Salad, you're not just eating; you're making a decision for your future. Every salad is a commitment to yourself—a ​step toward a healthier, more empowered version of you. Join us on this journey to experience the freedom that comes from disciplined, ​mindful eating, one meal at a time.

Spring Toss: Celebrating Prosperity and Togetherness

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Pu​rpose

Spring Toss was created to celebrate the values of prosperity, reunion, and togetherness during the Chinese New Year. Our mission is to ​bring families and friends closer, ensuring every Yee Sang toss is a symbol of hope, abundance, and shared joy.

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Ho​ok

Picture this: the joyous moment when loved ones gather around the table, tossing Yee Sang high into the air, making wishes for prosperity ​and happiness. Spring Toss exists to make every reunion special, turning this cherished tradition into an unforgettable experience.

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Ten​sion

In today’s busy world, finding time for meaningful gatherings with family and friends can be challenging. The essence of reunion and ​togetherness during festive seasons is often overshadowed by the rush and distractions of modern life.

04​

In​sight

We understood that people are craving genuine connections and meaningful traditions. With Spring Toss, every Yee Sang platter becomes ​more than a meal—it’s a shared moment that strengthens bonds, bringing everyone together to celebrate prosperity and the promise of a ​brighter future.

05​

Re​solution

Spring Toss helps you revive the spirit of Chinese New Year by fostering meaningful reunions. Each toss of our Yee Sang symbolizes not ​only the hope for wealth but the joy of togetherness. Celebrate with us, and let’s make every gathering a symbol of prosperity, unity, and ​happiness.

Flavoritas: Curated Boutique Café Experiences, One Capsule at a Time

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Pu​rpose

Flavoritas was created to bring the finest artisan coffee from the nation's best boutique cafés directly to your home. Our mission is to ​transform your daily coffee ritual into a journey of discovery, offering a unique and exciting experience with every capsule.



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Ho​ok

Imagine waking up to a new coffee experience every morning, brewed from the finest café-roasted beans, encapsulated in convenient ​coffee pods. Flavoritas curates the nation’s best boutique coffees, so each cup tells a unique story and delivers an unforgettable flavor.

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Ten​sion

In a world filled with generic coffee options, finding something truly special often feels impossible. For coffee lovers, the richness and craft ​of café-quality coffee is often out of reach during a busy morning routine, leaving them with bland, uninspiring choices.


04​

In​sight

We realized that coffee enthusiasts crave more than just convenience—they seek an authentic café experience, even in the comfort of their ​own home. Flavoritas selects only the finest roasted coffee powders from boutique cafés, transforming them into capsules that capture the ​essence of each café’s unique flavor and story.

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Re​solution

With Flavoritas, you no longer need to compromise on quality or convenience. Each capsule delivers a rich, flavorful experience that ​transports you to some of the best cafés around the nation. Start your day with excitement and discover a new story in every cup—one ​capsule at a time, directly from our marketplace to your home.

Pastaria: Bringing the Comfort of Mother's Cooking Home

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Pu​rpose

At Pastaria, we are driven by the belief that nothing brings warmth and comfort quite like the taste of home. Our mission is to recreate the ​timeless joy of homemade pasta, just like your mother's cooking—bringing you back to those cherished memories with every bite.

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Ho​ok

Imagine the comforting aroma of fresh pasta, just like your mother used to make. Pastaria is here to bring those nostalgic moments back, ​where a simple meal made with love could transport you to a place of warmth and belonging.

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Ten​sion

In today’s fast-paced world, the art of homemade meals often gets lost in the rush of daily life. We miss those special moments around the ​kitchen table, where a lovingly cooked meal brought the family together, filling the home with warmth and connection.



04​

In​sight

We realized that people long for the simplicity and love that a home-cooked meal represents. Pastaria revives those memories with every ​dish, using quality ingredients and traditional recipes that bring the heart and soul of a mother’s kitchen back into your home.

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Re​solution

With Pastaria, you're not just enjoying a meal; you're reliving a cherished memory of your mother’s cooking. Our pasta dishes capture the ​essence of home, comfort, and love, making each bite a journey back to simpler, happier times. Come join us, and let us bring the warmth of ​your mother’s kitchen to your table once again.

Our Work

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Our Framework

A man is always a teller of stories. He lives ​surrounded by his stories and then stories of ​others, he sees everything that happen to him ​through them; and tries to live his life as if he were ​recounting them. - Jean Paul Sartre

Minimal Modern Contour Buildable Circles

1.Purpose →The one thing you want your customer to feel or do after hearing your story​

2.Insight →The surprising discovery that ​highlights your food. The key insight that​ makes people say 'aha!' and shows the​ main point or challenge​

3.Tension →What are the consequences ​if we don't reach the goal?

4.Resolution →A clear vision of how the ​world will be if people follow your lead.

5.Hook →A touch of drama that breaks ​your audience's routine and captures their ​attention, even if only for a moment