Design
the story
of Food
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About Us
Welcome to Foodplus, where we turn great food into engaging stories. We highlight each product’s uniqueness, making it memorable and resonant. Experience the power of storytelling with every bite. Welcome to Foodplus, where every bite tells a story.
Our Brands
Simply Green Salad: A Journey to Freedom Through Discipline
01
Purpose
At Simply Green Salad, we believe that true freedom comes from the choices we make every day, especially in what we eat. Our mission is to inspire people to achieve health and vitality through mindful eating, offering salads that fuel a better, more energized life.
02
Hook
Imagine a world where every meal you choose gives you the freedom to live fully. Simply Green Salad was born from the idea that eating well isn't about sacrifice—it's about unlocking your potential.
03
Tension
In a fast-paced world, it's easy to settle for convenient, unhealthy choices that drain your energy and leave you feeling sluggish. With so many options, how do we prioritize what truly benefits our health and well-being without feeling restricted?
04
Insight
We realized that healthy eating doesn't have to be complicated or dull. With Simply Green Salad, each meal is a simple, deliberate choice—a step toward greater energy, discipline, and freedom. Our salads are crafted with fresh, wholesome ingredients that nourish both body and mind, making healthy eating both accessible and enjoyable.
Resolution
By choosing Simply Green Salad, you're not just eating; you're making a decision for your future. Every salad is a commitment to yourself—a step toward a healthier, more empowered version of you. Join us on this journey to experience the freedom that comes from disciplined, mindful eating, one meal at a time.
Spring Toss: Celebrating Prosperity and Togetherness
01
Purpose
Spring Toss was created to celebrate the values of prosperity, reunion, and togetherness during the Chinese New Year. Our mission is to bring families and friends closer, ensuring every Yee Sang toss is a symbol of hope, abundance, and shared joy.
02
Hook
Picture this: the joyous moment when loved ones gather around the table, tossing Yee Sang high into the air, making wishes for prosperity and happiness. Spring Toss exists to make every reunion special, turning this cherished tradition into an unforgettable experience.
03
Tension
In today’s busy world, finding time for meaningful gatherings with family and friends can be challenging. The essence of reunion and togetherness during festive seasons is often overshadowed by the rush and distractions of modern life.
04
Insight
We understood that people are craving genuine connections and meaningful traditions. With Spring Toss, every Yee Sang platter becomes more than a meal—it’s a shared moment that strengthens bonds, bringing everyone together to celebrate prosperity and the promise of a brighter future.
05
Resolution
Spring Toss helps you revive the spirit of Chinese New Year by fostering meaningful reunions. Each toss of our Yee Sang symbolizes not only the hope for wealth but the joy of togetherness. Celebrate with us, and let’s make every gathering a symbol of prosperity, unity, and happiness.
Flavoritas: Curated Boutique Café Experiences, One Capsule at a Time
01
Purpose
Flavoritas was created to bring the finest artisan coffee from the nation's best boutique cafés directly to your home. Our mission is to transform your daily coffee ritual into a journey of discovery, offering a unique and exciting experience with every capsule.
02
Hook
Imagine waking up to a new coffee experience every morning, brewed from the finest café-roasted beans, encapsulated in convenient coffee pods. Flavoritas curates the nation’s best boutique coffees, so each cup tells a unique story and delivers an unforgettable flavor.
03
Tension
In a world filled with generic coffee options, finding something truly special often feels impossible. For coffee lovers, the richness and craft of café-quality coffee is often out of reach during a busy morning routine, leaving them with bland, uninspiring choices.
04
Insight
We realized that coffee enthusiasts crave more than just convenience—they seek an authentic café experience, even in the comfort of their own home. Flavoritas selects only the finest roasted coffee powders from boutique cafés, transforming them into capsules that capture the essence of each café’s unique flavor and story.
05
Resolution
With Flavoritas, you no longer need to compromise on quality or convenience. Each capsule delivers a rich, flavorful experience that transports you to some of the best cafés around the nation. Start your day with excitement and discover a new story in every cup—one capsule at a time, directly from our marketplace to your home.
Pastaria: Bringing the Comfort of Mother's Cooking Home
01
Purpose
At Pastaria, we are driven by the belief that nothing brings warmth and comfort quite like the taste of home. Our mission is to recreate the timeless joy of homemade pasta, just like your mother's cooking—bringing you back to those cherished memories with every bite.
02
Hook
Imagine the comforting aroma of fresh pasta, just like your mother used to make. Pastaria is here to bring those nostalgic moments back, where a simple meal made with love could transport you to a place of warmth and belonging.
03
Tension
In today’s fast-paced world, the art of homemade meals often gets lost in the rush of daily life. We miss those special moments around the kitchen table, where a lovingly cooked meal brought the family together, filling the home with warmth and connection.
04
Insight
We realized that people long for the simplicity and love that a home-cooked meal represents. Pastaria revives those memories with every dish, using quality ingredients and traditional recipes that bring the heart and soul of a mother’s kitchen back into your home.
05
Resolution
With Pastaria, you're not just enjoying a meal; you're reliving a cherished memory of your mother’s cooking. Our pasta dishes capture the essence of home, comfort, and love, making each bite a journey back to simpler, happier times. Come join us, and let us bring the warmth of your mother’s kitchen to your table once again.
Our Work
Our Framework
A man is always a teller of stories. He lives surrounded by his stories and then stories of others, he sees everything that happen to him through them; and tries to live his life as if he were recounting them. - Jean Paul Sartre
1.Purpose →The one thing you want your customer to feel or do after hearing your story
2.Insight →The surprising discovery that highlights your food. The key insight that makes people say 'aha!' and shows the main point or challenge
3.Tension →What are the consequences if we don't reach the goal?
4.Resolution →A clear vision of how the world will be if people follow your lead.
5.Hook →A touch of drama that breaks your audience's routine and captures their attention, even if only for a moment